Advertising & Marketing

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A Guide to Logo Colors

It is important that businesses do branding. With branding, you are able to reach out to your customers with your beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. Is there anything that will make your logo stand out? What colors are appropriate for your brand?

The psychology of colors is important to know. It is the way people feel and think when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. Our thinkings are affected by colors. Each color speaks to us differently. The philosophy of your brand is communicated when you use certain colors in your logo.

When creating a logo, it is important to ask several questions about your business. Is your market targeting males or females? Do you have a trendy or classy brand? What ages are you targeting for your market? Is your business high-end or middle-class? These questions help your business create a logo that truly speaks to your audience. It is a solid brand that can be created after considering these questions.

You get different emotions when you see different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. Here are the different colors to use in your logo and how it makes us feel and think.

Warm and cool colors are the two categories of color. Let us consider the warm colors first.

Men are attracted to the color red. It is associated with fire and passion. it can grab anyone’s attention because it speaks of urgency. It gets people pumped up because it increases heart rate.

With orange, you get a friendly, playful color. It shows overall energy. It has a great effect on children.

Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.

The cool colors are given below.

Many logos contain the color blue. It represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.

It is ideal to use the color green for outdoors. The color is about newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.

The color of luxury is purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.

Brown appeals to male audiences because it is a serious color being earthy and tough-guy.

Black and white are neither warm nor cool. Combined with other colors, they are very powerful.

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